When Food Labelling goes mad..

I went to the supermarket today to pick up a few things.

Thought I’d have some mackerel as I like a good bit of fish.

So I’m standing at the checkout and I wonder how Sainsbury’s recommend I cook said Mackerel fillets.

I turn the pack over:

No cooking guidelines but two very, very important things that I’m sure will shock and astound you all :

Ingredients: Fish

Allergy Advice:
Contains Fish.

Really? I would never have guessed!